Making presentations is a significant facet of professional life for many people today. Yet there are far fewer truly great presentations than those that are just average or even plain bad. This forms the foundation of why presentations are such a valuable tool for goal achievement.
Whether you are a nonprofit seeking funding from donors, a salesperson hoping to close that big sale, a manager intent on training employees on a new software or you have some other use for your presentation skills, learn four reasons why a great presentations is half the battle.
Reason #1: Great presentations are memorable.
Just like you probably remember the worst presentation you ever had to sit through, a truly great presentation is rare enough to be memorable. This alone can make you stand out through a crowd of presenters, giving you the edge in achieving your goals.
Reason #2: Only great presentations can achieve all three goals of any presentation.
Experts state that there are three main reasons for offering a presentation: persuasion, information and goodwill-building.
Offering a stellar presentation can persuade effortlessly as you share information, but will also build goodwill in the audience’s appreciation of an engaging session.
Reason #3: Great presentations make the sales pitch unnecessary.
In the best presentations, by the end of the talk it is no longer necessary to make any kind of formal sales pitch, because your audience is already sold on your credentials, your expertise and whatever the goal of your presentation happens to be.
In these cases, you will likely find a line forming at the podium the moment your presentation concludes!
Reason #4: Great presentations permit you to meet your intended audience face to face in a low pressure atmosphere.
Unlike a one-to-one donor meeting, sales call or performance review, a presentation involves a larger group of people and, as such, is a lower pressure venue for sharing information and gaining support. You can also pass around a sign-in sheet or mailing list opt-in and/or leave behind promotional or marketing materials without seeming overtly “salesy” in your approach.
The support aspect can be also key in cases where you need the buy-in of more than one or several individuals to move forward with a sale, project or initiative. Attendees will be assessing both your expertise and their peers’ reactions before making a final decision.
If you are planning an upcoming presentation, these four reasons can serve as your guide to build a talk outline that supports your goals and advocates on behalf of those goals. By leaving behind a positive and memorable impression, your presentation itself can continue to work on your behalf until your goals are met.